Telling the Story of Your Beef

Traceability tells the story of your beef. It helps guarantee that what you buy in store is exactly as described on the label. Traceability maps the journey of your beef; from the store, throughout processing, right back to the original livestock. It provides accurate information on where your beef comes from, and should a problem arise, grocers can deal with it more effectively.

Canadian consumers want to know more about their food and many companies have adopted traceability systems to validate the origin of products.